1 (a)-[i] The tangible service is that the company try or focuses on providing a pleasant and happy server to its customers in order to excel in service they offer.
[ii] The psychological benefit that the company offers is that the food which will be served to its customers will be healthy and properly cooked.
[iii] The physical good offered by the firm is the prepared food itself for which the customer had come to the company at the first place
(b) The company belongs to the "co-routed services" part of the cell of service matrix, i.e. it has a standardized menu which it offers to it customers but also on the other hand the company gives some kind of customization power to its customers, for example if a customer wants his/her food well done or lightly done it can be arranged without any inconvenience.
(c) As we are aware that Chili's belongs to a service industry, so coming in contact with their customers is somewhat a part of their job description i.e. the employees at the firm directly link with consumers by taking their meal orders and also by seating them at their respective places.
The company respects their employees and care about their views that is why it has a special hotline number for its employees to call if they have any questions, concerns or even suggestions for the firm; this hotline is open 24 hrs a day and 7 days a week.
(d) The company offers a guarantee in the sense that if the customer feels the product is not properly cooked or it still has some cooking errors it would be taken back immediately and be replaced with a new and fresh dish.
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